Now that every click we make is watched, archived, and meta-data-fied, it is time to start thinking seriously about a personal ethics of internet consumption. This goes beyond mere paranoia and worry over what others might think of what you’re taking interest in. Each click is in fact a tiny vote, proclaiming to content providers that you support this sort of thing, and hope to see more of it in the future. And – as always! – we should vote responsibly.

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