Crowd going apeshit

I’m generally not a fan of pop music, but the recent Beyoncé/Jay-Z video really is masterful:


So many difficult questions are held up for reflection, especially for successful producers and consumers of today’s arts. If you are a successful black or female artist, are you ready to have your work put up next to the great works in the Louvre – many of which trade upon racial injustices? As a viewer, how do you put together the historical power of western culture with today’s culture? (“Have you ever seen a crowd going apeshit?”) And what about the Janus-faced values of American culture – which rewards this video with over 34 million views in just a week, while also decrying the black athletes who take a knee in protest of institutional racism?

JSTOR’s blog has a good general discussion of the artwork featured in the video here.

About Huenemann

Curious about the ways humans use their minds and hearts to distract themselves from the meaninglessness of life.
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